“Never negotiate your value.”

-Duncan MacPherson

On this episode of the Circuit of Success, Brett Gilliland welcomes Duncan MacPherson, CEO at Pareto Systems and Author of The Advisor Playbook.

Brett and Duncan sit down to talk about his experiences throughout his career and his philosophies on business development, strategy and differentiation.


Bio courtesy of linkedin:

Duncan is the CEO of Pareto Systems, an industry leading business development firm dedicated to the elite professionals and companies within the knowledge-for-profit sector. Duncan and his team of consultants work with professionals in a wide range of fields including Financial Services, Insurance, Accounting, Legal, Mortgage, and Consulting to create predictable, sustainable, and duplicable businesses. Pareto Systems is well known for its approach which is based on best practices and for its focus on implementation.

Duncan is also an industry author and has written two best-selling books: Breakthrough Business Development, Take Your Business to THE NEXT LEVEL, and the recently released The Advisor Playbook. Achieving a business breakthrough is done by design, not by luck or chance. Duncan offers a clear plan to take your business to the next level.

Beyond the office, Duncan loves spending time with his wife and two sons. They enjoy the four-seasons playground they call home in beautiful Kelowna, British Columbia, Canada. He enjoys staying active with recreational activities such as golf, tennis, and skiing.

Please welcome Duncan MacPherson to this episode of The Circuit of Success!

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