When Daniel Hack’s father took his own life, Hack was at a crossroads: he could let his sorrow consume him, or he could use the tragedy as a catalyst for leading a more gratifying, authentic life. He chose the latter. That’s why he’s dedicating his life to the power of choice and to bring others up with him.
In order to help others live a life of fulfillment, he first had to look inward to make sure he was living a life authentic to himself. He had become who I thought others wanted me to be, seeking external validation looking to impress people with material things.
In light of this realization he decided to flip the script. He turned everything upside down; he sold his condo and moved into a van with his dog Jackson.
During this period of self-reflection, he heard something that would change the course of his life. It was a quote from Nick Santonastasso, a motivational speaker, athlete, and internet star who was born with no legs, an undeveloped right arm, and a left arm with one finger. Santonastasso said, “The world would be a better place if everyone lived life through a lens of gratitude.”
At that moment, an idea sparked within Hack. He decided to start a sunglasses company to serve as a vehicle to facilitate the gratitude mindset out into the world.
His movement brand, Gr@titude Lenses, pairs a quality product with a profound purpose: to encourage one billion people to join the fight for mental health.
The sunglasses serve as everyday reminders that, in any situation, our reality is determined by the lens through which we view life and that, just like the sunglasses, each of us is made by design and put here for a purpose. We have the choice to make it a great day. For every pair of sunglasses bought, Gr@titude gifts a pair to a family affected by suicide.
Daniel is the founder of the movement brand Gr@titude and invests in real estate across the country. He’s raised over $16 million for San Diego athletic teams and programs through an online platform called Snap Raise SD. He is a leader in Pathfinders, a business ministry helping people leave a life of external affirmation to create a pathway of success. You can usually find him playing beach volleyball or visiting the dog park with his pup Jackson!